Calbee x Animax Double Ja-FUN - Terms and Conditions



By submitting an entry and therefore participating in Calbee x Animax: Double Ja-FUN (the “Promo”), each participant agrees to follow these Promo Rules and to be bound by any decisions made by AXN Networks Philippines, Inc. (“AXNNP” or “the Channel”) including any interpretations of these Promo Rules.



Participants must be citizens or legal residents of the Philippines. Participants below eighteen (18) years old at the start of the Promo must be represented by his/her parent or legal guardian.

Employees, agents, branches and promoters (including their immediate family members up to second degree of consanguinity or affinity) of Universal Robina Corporation (“URC”), AXNNP and its divisions, affiliates and subsidiaries, and others associated with the Promo, are not permitted to participate in the Promo.



The Promo begins on September 1, 2020 at 10:00AM Philippines time and ends on October 15, 2020 at 10:00PM Philippines time. 



In order to enter, each participant must:

  • snap a photo of himself/herself cosplaying a character from an anime series of his/her choice. The photo must depict the character embarking on a “snacking adventure” at home, and must contain at least one (1) of the following products:
    • Calbee Honey Butter (22g, 60g, 170g, 340g)
    • Calbee Classic Salted (28g, 170g)
    • Calbee Cheddar and Sour Cream (28g, 170g)
    • Calbee Wasabi (28g, 170g)
    • Calbee Ripples Nori 170g
    • Calbee Ripples Sour Cream and Onion 170g
  • log onto the contest page ( and fill out the entry form with the following information: the participant’s name, year of birth, contact number, email address, home address, his/her photo entry, the name of the character he/she is cosplaying in the photo entry, and the title of the anime series that the character is from.
  • agree to the Promo Rules, and check the box on the entry form to indicate that he/she has read and agree to be bound by the Promo Rules;
  • submit the entry form by clicking “Submit” at the end of the entry form.

If a photograph features a group of people, only one (1) person featured in the photograph may submit an entry based on that photograph. Any and all entries received by AXNNP for the same photograph after the first instance shall be deemed invalid and void.

Participants can submit multiple entries during the Promo Period, but each entry shall contain a different photograph. Multiple entries with the same photograph will be disqualified. A participant who submits multiple eligible entries with different photographs will be entitled to win one (1) prize only. In the event that more than one (1) of the participant’s entries are selected to win, the entry with the higher score will be awarded a prize and the other entry will be disqualified.

In the event that the participant is below eighteen (18) years of age, he/she may be represented by his/her parent or guardian: (i) give written permission, (ii) submit the entry form on his/her behalf, (iii) sign and agree to all documents related to his/her participation in the contest.

All entry forms must be submitted within the Promo Period to be eligible. Any incomplete entry

forms received during the Promo Period shall be deemed invalid and void.



The photo entry may be uploaded in any image format (.jpg, .bmp, .gif, etc) as long as does not exceed 2MB in size. Image manipulation will not be allowed with the exception of basic cropping, and adjustment of brightness, contrast, and color correction.

Participants agree that AXNNP and the contest sponsor may use, adapt, publish and communicate to the public the participant’s name, photograph and submission in any media and for any purpose including the promotion and administration of the contest, the sponsor or the Channel.

Participants shall only submit photographs which they own or with the permission of the copyright owner. Submissions shall not contain trade marks or otherwise promote any person or entity other than the participant, Calbee or the Channel. Participants shall ensure that their submission does not infringe any intellectual property rights, privacy rights or other legal rights of third parties. If a person featured in a photograph is below 18, participant shall obtain written consent from the minor’s parent or guardian for the submission of that photograph for this contest.

No submission shall contain any unlawful, defamatory, libelous, slanderous, obscene, sexually explicit, pornographic, violent, cruel, threatening, abusive, harassing, bullying, stalking, hateful, vulgar, racially or ethnically-motivated content, or be invasive of another’s privacy, of poor quality, or otherwise objectionable, unfit for publication, posting, or other dissemination for public viewing.

No submission shall make any visual or audio references implicitly or explicitly to alcoholic beverages, tobacco, drug paraphernalia, firearms, or any depiction or representation thereof, or be perceived as giving or threatening to give rise to criminal or civil liability, encouraging conduct that might constitute a criminal offense, or encouraging or providing instructional information about illegal activities.



At the end of the Promo Period, all eligible entries will be subjected to a judging process, to be administered by a panel of three (3) judges and validated by a representative from the Department of Trade and Industry (“DTI”). The decisions of the panel shall be final and binding, in concurrence with DTI.

Each entry will be scored by all of the judges according to the criteria described below. The sum of scores from all judges in all criteria will be considered the total score of an entry. Eleven (11) entries with the highest total scores will win the prizes stated below. In the event of a tie, the Tie Breaker judge will decide which entry wins based on the criteria set out below. 

The panel of judges will be composed of:

  • Shanelle Yu
    Brand Assistant, Calbee
  • Valerie Basinillo
    Senior Digital Marketing Manager, URC Digital
  • Toni Ysabelle Chan
    Senior Marketing Executive, AXNNP

Tie-breaker judge:

  • Roxanne Maglonzo
    Group Product Manager, URC Snacks Marketing

Judging Criteria:

  • Adherence to Theme – maximum 30 points
    • How well is the cosplay executed?
    • How well does the photo execute the theme “Snacking Adventure at Home”?
  • Originality & Creativity - maximum 30 points
    • How unique is the concept?
    • How well is the concept conveyed in the photo?
  • Overall Impact - maximum 30 points
    • Does the photo have a ‘wow’ factor?
    • Is the photo able to grab the viewers’ attention?
  • Relevance to the Brand – maximum 10 points
    • How relevant is the photo subject to Animax and Calbee?

The judging process will begin on October 16, 2020, starting from 11:00AM and up until 5:00PM Philippines time, at the AXNNP office located at 10/F IBP Tower, Jade Drive, Ortigas Center, Pasig City.

All winners will be informed by telephone, email, and registered mail no later than October 19, 2020 at 6:00PM Philippines time and the names of the winners will be posted on the official Facebook page of Animax Philippines ( no later than October 29, 2020 at 10:00PM Philippines time. The decisions of the Channel’s representatives shall be final and binding on all aspects of the contest.

To claim their prize, winners must submit to AXNNP via email: (i) at least 1 valid government or school ID; and (ii) any other documents as requested by AXNNP and/or URC. If a prize winner is disqualified for any reason, such as being found ineligible, then an alternate winner will be selected instead.

Winners must confirm acceptance of the prize and submit the required documents to AXNNP by December 19, 2020, within sixty (60) days of being notified of winning by registered mail. Otherwise, subject to prior approval from DTI, the prize will be considered forfeited, and AXNNP will no longer have any responsibility toward the winner/s.



One (1) grand prize winner will receive the following prize worth approximately PHP 32,500:

  • One (1) unit Nintendo Switch worth approximately PHP 25,000.00
  • One (1) e-Shop gift card on the Nintendo Store worth PHP 5,000
  • One (1) prize pack consisting of OO-Kun & Friends merchandise and Calbee products worth approximately PHP 2,000.

Ten (10) consolation prize winners will each receive the following prize worth approximately PHP 4,000:

  • Virtual gaming credits worth PHP 1,500, awarded as Razer Gold PIN
  • One (1) prize pack consisting of OO-Kun & Friends merchandise and Calbee products worth approximately PHP 1,000.

Prizes will be shipped by AXNNP to the winners’ registered home addresses via courier.

Prizes may be transferred, and cannot be negotiated, refunded or exchanged, and by no means will a cash equivalent be given, except that AXNNP reserves the right, in AXNNP’s sole and absolute discretion, to substitute a prize or prize component, subject to DTI’s prior approval.

All other expenses relating to acceptance of the prizes (such as, insurance, taxes, and gratuities, if any) are the responsibility of the winners.

Awarding of the prizes shall be conditioned upon the winners signing an indemnity and release of claims form provided by AXNNP. Failure to complete and sign any documents requested by AXNNP may result in disqualification and selection of an alternate winner.

Participants agree that AXNNP may share their identifying information to third parties such as the contest sponsor and courier service provider for the purpose of identity verification, prize fulfilment or as required by law. 

Per DTI Fair Trade Permit No. FTEB-103679 Series of 2020