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In Asia, we are focused on reducing the use of plastic shopping bags, a leading pollutant on land and in oceans which takes thousands of years to decompose. Through our campaign, we seek to encourage viewers to stop using -- and discarding -- plastic bags in favor of reusable ones. If each individual could reduce their use of plastic on a daily basis, there would be significantly less environmental impact.

This campaign aims to help bring awareness to key issues negatively impacting our natural environment, and we seek to inspire local communities to take pro-active actions to protect the environment from further damage.

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